LISTEN TO THE VOICE OF CUSTOMERS AT THE UNIVERSITY

Jiraphorn Sawasdiruk, Kuncharee Kakai

ABSTRACT:

Customer Voice is the first item in Category 3 of Thailand's Educational Development Criteria for Excellence in Higher Education Institutions. To meet this criterion, we must first comprehend our target customers and what they want, need, and expect. Then we convert information and devise a strategy to satisfy students while improving organizational management excellence.

KEYWORDS: Listen to the Voice of Customers, 4 Cs, House of Quality, Quality Function Deployment

DOI: 10.62788/R9f6X7d3Nw

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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