MANAGEMENT INNOVATION AFFECT SERVICE EFFICIENCY FOR CHINESE STUDENT IN MASTER OF MANAGEMENT PROGRAM, MANAGEMENT INNOVATION

Wisuthtinath Wipakkitanan, Wilailuck Rakbumrung

ABSTRACT:

The purpose of this research was to study management innovations that affect service efficiency for Chinese student, Master of Management Program in Management Innovation. This research is a quantitative research. 100 Chinese students from the Master of Management Program in Management Innovation formed the sample group using a simple random sampling. The research tool was a questionnaire. The frequency, percentage, mean, and standard deviation of the data should be analyzed using descriptive statistics. Using multiple regression analysis, inferential statistics examine the data. The results of the research found that management innovation can predict 73.30% of service efficiency for Chinese students enrolled in master's programs. The examining independent variables that have an effect on dependent variables found that innovation management in curriculum and instruction has the greatest effect, followed by general management, independent study standards, admissions, and registration and evaluation, in order that there has a statistically significant influence on Chinese students service efficiency for Chinese students in Master of Management Program, Management Innovation statistically significant at 0.05

KEYWORDS: Management Innovation, Service Efficiency, Service for Chinese Students

DOI: 10.62788/b5W7n2P9dL

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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