INNOVATION IN HUMAN RESOURCE MANAGEMENT AND CORPORATE CULTURE THAT AFFECTS THE ORGANIZATION COMMITMENT OF RAJABHAT UNIVERSITY PERSONNEL IN RATTANAKOSIN GROUP

Wutipong Janmuangthai, Cholpassorn Sitthiwarongchai, Chumpon Rodjam

ABSTRACT:

This research aimed to 1 ) Innovation in Human Resource Management that affects the Organization Commitment of Rajabhat University Personnel in Rattanakosin Group, and 2) Corporate Culture that affects the Organization Commitment of Rajabhat University Personnel in Rattanakosin Group. The sample group was elderly 368 persons in Rajabhat University Personnel in Rattanakosin Group by simple random sampling, and then use questionnaires to analyze and process with Statistical ready-made programs to find Statistics including Frequency, Percentage, Mean, Standard Deviation, and Multiple Regression Analysis. The finding revealed that;
1. Rajabhat University Personnel in Rattanakosin Group found that the majority of them were female, aged 36 to 45, with a bachelor's degree in single status, working as operational staff. The working period is between 10 to 13 years, with an average monthly income of 35,001 Baht or more, and work at Suan Sunandha Rajabhat University.
2. Innovation in Human Resource Management that affects the Organization Commitment of Rajabhat University Personnel in Rattanakosin Group Model = 1.419 + ( . 3 5 4 * Training and Development Innovation) + (.188 * Selection and Recruitment Innovation) + (.188 * Planning Innovation) + (.159 * Compensation and Benefits Innovation) + (.179 * Performance Appraisal Innovation) It can be explained, Innovation in Human Resource Management that Affects the Organization Commitment of Rajabhat University Personnel in Rattanakosin Group Model is 78.3 Percent with a forecast standard tolerance of  .296.
3. Corporate Culture that affects the Organization Commitment of Rajabhat University Personnel in Rattanakosin Group Model = .666 + (.253 * Innovation and Technology) + (.285 * Stability) + (.175 * Values) + (.150 * Organizational Stories with Underlying Meanings). It can be explained, Corporate Culture that affects the Organization Commitment of Rajabhat University Personnel in Rattanakosin Group Model is 72.9 Percent with a forecast standard tolerance of  .239.

KEYWORDS: Innovation in Human Resource Management, Corporate Culture, Organization Commitment, Rajabhat University in Rattanakosin Group

DOI: 10.62788/T9p6W8d3bR

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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