THE PROCESS OF ORGANIZING ACTIVITIES TO FOSTER ENGAGEMENT WITH ALUMNI OF SUAN SUNANDHA RAJABHAT UNIVERSITY'S COLLEGE OF INNOVATION AND MANAGEMENT

Charay Nakthongin, Pannawat Chuvichian

ABSTRACT:

This article aims to study the The process of organizing activities to foster engagement with alumni of Suan Sunandha Rajabhat University's College of Innovation and Management Kasperson and Breitbank Participation Theory concepts and social context were used to describe the participation relationship. activity creation in the process of developing fruitful Is able to play a creative role and the results of the activities must return to them. thus resulting in the development of bonds with students and alumni Because during the past period after 2020, the relationship with students and alumni related to relationship management has deteriorated to the point that the participation in activities of students and alumni gradually disappears. From information providers who are administrators, faculty, staff and students, alumni of the College of Innovation and Management, Suan Sunandha Rajabhat University found that there were policies, communications and activities. There should be a clear structure for supervising agencies, with associations, clubs, and contact channels. There is an alumni database to build a relationship organizing activities Strategize The student development plan focuses on students and alumni to participate. and give importance to foreign alumni students Including honoring the alumni The activities must be born from the needs of the alumni. Develop relationships with relevant people There is a plan to organize a general meeting, including all associations, clubs, annually. Fundraising from alumni should not be emphasized. to set guidelines for organizing activities Integrating student development activities with relationships.

KEYWORDS: Organizing Activities, Alumni Engagement, College of Innovation and Management

DOI: 10.62788/T6u4J9n7Xk

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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