UPGRADING TOURISM PRODUCTS AND SERVICES BY CONNECTING LOCAL WISDOM UDON THANI, THAILAND

Ekkachai Sithamma

ABSTRACT:

Upgrading tourism products and services by connecting local wisdom in Udonthani Province, Aim to develop and increase the intellectual value of Mee Khit cloth, Udonthani province. and to upgrade tourism products and services by connecting local wisdom Mee Khit cloth, Udonthani province. The key informants were Ban Nakha community residents, relevant local organizations, community enterprise groups, Nakha fabric market operators, and village philosophers, including 15 sins, using in-depth interviews. and non-participatory observation Tools were used to collect data in this research. Use a structured interview form. Save data by writing and recording audio. and then analysing the data. The results of the research found that tourism products and services connecting local wisdom related to Mee Khit cloth, Udonthani province. The study found that Ban Na Kha tourism's attraction in Udonthani Province is the main important activity. Weaving Mee Khit It is the wisdom that has been transferred from the ancestors of weaving. Accessibility to Ban Na Kha, Udonthani Province There are conditions for convenient travel routes. Access to tourist attractions on the main asphalt road. Facilities (Amenities) attractions of Ban Na Kha Udonthani have shops and restaurants. Accommodation, The community has provided accommodation of a homestay. In addition to taking activities about making Mudmee Khit cloth and also provides academic services.

KEYWORDS: Upgrading tourism products, Mee Khit Cloth, Wisdom

DOI: 10.62788/x3V9j1T6yK

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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