GUIDELINES FOR ENHANCING NEW WRITING AND PRODUCING NEWS PHOTOGRAPHY FOR PUBLIC RELATIONS

Kanlaya Pratapan, Waleerat Sangchai

ABSTRACT:

Writing news and making news photos for public relations It is one of the essential elements of news structure for news reporting, especially in press releases that must be written and delivered in a way that news is distributed. to the media and often to those in charge of the press or public relations workers may have to be fined rewritten to fit the content according to the space and conform to the guidelines of the publication. The objectives of this research were 1) to develop a new writing style and create new images for public relations. and to promote the Image of Suan Sunandha Rajabhat University Udon Thani Education Center 2) To develop into presenting and certifying the style of news writing and producing news images for public relations. 3) to analyze the characteristics of language used in news writing and photo news production. Tools used In the research, there was 1) a questionnaire, 2) an interview form for media public relations specialists, and 3) public relations media. The data were analyzed using percentage, mean (̅), and standard deviation (S.D.) statistics. Guidelines for writing news and making news photos for public relations There is a result of a study of opinions towards news and news pictures of Suan Sunandha Rajabhat University. Education Center in Udon Thani Province as a whole was at the highest level. However, those responsible for news work should maintain measures. as well as apply to improve and develop methods of writing news and producing news images which will help press releases to be received effectively dissemination and used as information for strategic public relations planning in the field of new work.

KEYWORDS: Enhancing, news writing, public relations, Producing News Photography

DOI: 10.62788/T5u3J1n9Xk

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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