THE STUDENTS' INFORMATION EXPOSURE BEHAVIOR TOWARD INFORMATION DISSEMINATION OF EDUCATIONAL SERVICES (ACADEMIC DEPARTMENT) SUAN SUNANDHA RAJABHAT UNIVERSITY CASE STUDIES UDONTHANI EDUCATION CAMPUS

Mayuree Gunyalert, Pattaravis Yoowattana

ABSTRACT:

From the research, the data analysis results can be summarized as follows Students' From the research, the results of the data analysis can be summarized as follows. Personal data of respondents found that undergraduate students Most of them are female (65.56%). Most of the students who answered the questionnaire were between 18-20 years old (75.86%). Most of the students followed the public relations information of the educational service department. (Academic Department) from online media, i.e. following Facebook the most (56.69%), followed by Line (32.49%). Students' exposure to news and information publicity of educational services (Academic Department). It was found that students were open to public relations news and information about educational services (Academic Department) as a whole at a moderate level. By receiving the most information on the Internet Students perceive public relations for educational services. (Academic) as a whole and at a moderate level. A comparison of exposure to public relations media for educational services (Academic Affairs) of students classified by gender and field of the study found that overall, there was no difference. A comparison of perceptions of public relations for educational services (Academic Affairs) of students classified by gender and year level found that overall, there was no significant difference at the .05 level, but when classified by field of the study found that there were differences.

KEYWORDS: Moderate, Comparison, Perceptions

DOI: 10.62788/b8W4n7P2dL

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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