SATISFACTION STUDY OF PHON NGAM STICKY RICE PACKAGING DEVELOPMENT, PHON NGAM SUB-DISTRICT, NONG HAN DISTRICT, UDON THANI PROVINCE

Vasuta Auyapitang, Suphakarn Sophaporn

ABSTRACT:

This research has the objectives to study the satisfaction of Phon Ngam Sticky Rice Packaging Development, Phon Ngam Sub-district, Nong Han District, Udon Thani Province. The samples used in this research are: From a group of 100 consumers was obtained by random consumers who bought the product by using a questionnaire to collect data. The results showed that Consumers are satisfied with the rice packaging of the community enterprise group, the Queen's Sticky Rice Promotion Group, Phon Ngam Sub-district, Nong Han District, Udon Thani Province. Mostly female Aged between 35-44 years, self-employed, earning 5,000-10,000 baht per month and have an education level lower than a bachelor's degree Consumers are satisfied with Phon Ngam glutinous rice packaging at a high level ( = 4.50).Most of them are satisfied with the illustrations and graphics because of the beautiful pattern, followed by the color of the packaging, it is outstanding and attractive when placed on the product shelf, the packaging can be used to properly contain the product, can protect and Maintain the product very well, the materials used in the design are suitable for the product, the shape is appropriate, the size and style are suitable for buying as souvenirs, respectively.

KEYWORDS: Packaging development, Sticky rice, Satisfaction

DOI: 10.62788/L5v8G7r2mY

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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