PRODUCT AND SERVICE PURCHASING BEHAVIORS OF SHOPEE APPLICATION’S OF UDON THANI EDUCATION CENTER, SUAN SUNANDHA RAJABHAT UNIVERSITY

Annop T.Srivong

ABSTRACT:

The purposes of this research were to 1) Study the purchasing behavior of students through the shopping application’s of Udon Thani Education Center students 2) Study the opinions towards the marketing mix factors of the shopping application of Udon Thani Education Center students. The questionnaire was used as a research tool. The subjects in the study were 260 Udon Thani Education Center, Suan Sunandha Rajabhat University students. The sample were selected using quota sampling. Data were collected using a questionnaire. Data were statistically analyzed using frequencies, percentages, and standard deviation. The results showed that consumer’s buying behavior, products and services Most interested in fashion products, clothes, bags, shoes. Make a purchase as soon as you know that discounts are available at different times. Reasons to buy the product has a good price, not too expensive and reasonable price. It is popular to use the service via mobile phone. The reputation of the Application affects the purchase of products the most. The decision to buy products has to compare the prices of products from many stores before making a purchase decision and pay by bank transfer. The level of marketing mix factors Consumers gave importance to the overall image at a high level. Consumer marketing promotion is of the utmost importance. Products, prices and distribution channels are of high importance to consumers.

KEYWORDS: Purchasing Behaviors, Application, Marketing Mix Factors

DOI: 10.62788/Q6k4N9z3pF

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

59.Annop482-487.pdf BACK to Proceeding List