THE BRANDING AND BRAND AWARENESS OF WATER HYACINTH PRODUCT

Wilaiwan Puttakosai, Patsara Sirikamonsin, Pimploi Tirastittam

ABSTRACT:

The study is about the research of branding and brand awareness of the water hyacinth product. The objectives of the research were 1) To build a branding and brand awareness of the product to the group of entrepreneurs and consumers, who were interested in water hyacinth products. 2) To develop brand awareness and distribution management in presenting water hyacinth products. The research instrument was an in-depth Interview including water hyacinth products consumers. The researcher collected data and analyzed the data from documents and water hyacinth products in San Pa Muang Community, Phayao Province, branding documents. In order to build the brand and raise awareness of hyacinth products, the data is then analyzed in accordance with the objectives and problems outlined in the content's object. The result found that the name’s brand, branding, and brand slogans are all significant to build a brand. It’s a show-up everywhere, everything is concerned with the business, including with on the product, package, business cards, and advertisement in any media including Facebook. The market has high competition for all products, the entrepreneur and any of the services have to increase the value of the product. Using public relations strategies and advertising to draw in customers.

KEYWORDS: Branding, Brand Awareness, Product, Water Hyacinth

DOI: 10.62788/L7v2G9r1mY

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

72.Wilaiwan805-812.pdf BACK to Proceeding List