THE INFLUENCE OF HIGH PERFORMANCE ORGANIZATIONS CREATIVITY DIGITAL TECHNOLOGY AND COMPETITIVE ADVANTAGES THAT AFFECT THE OPERATIONAL EFFECTIVENESS

Sutak Jirarattanawong, Boonthai Kaewkuntee, Chatkaew Hartrawung, Krisada Sungkhamanee

ABSTRACT:

The objectives of this research consist of 1) to study the factors of high-performance organizations, creativity digital technology and competitive advantages that affect the operational effectiveness of the Fish Marketing Organization and 2) to create the hypothesis of high-performance organizations, creativity digital technology and competitive advantages that affect the operational effectiveness of the Fish Marketing Organization. This research was to study the causal relationship of variables between high performance organizations, digital technology, creativity, competitive advantages, and the effectiveness of the organization's operations. The results showed that there are variables used in this research, consisting of (1) External Variable, (2) Internal Variable, and (3) Dependent Variable. They are 3 hypothesis. Hypothesis 1 High performance organizations have an influence on organizational operational effectiveness variables. Hypothesis 2 High-performance organizations influence creativity variables. Hypothesis 3 High-performance organizations influence competitive advantage variables

KEYWORDS: High Performance, Competitive Advantage, Creativity, Fish market

DOI: 10.62788/g1H4v3K2mY

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

76.Sutak1168-1173.pdf BACK to Proceeding List